INTRODUCTION 1.1 BACKGROUND TO THE STUDY
New technological inventions can have a great impact in organizations through its contributions to change the social environment while expediting sharing of knowledge and the development of... Read More »
The topic of this research work is the relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis).
Chapter one focuses on... Read More »
The topic of this research work is product differentiation as a competitive tool in the marketing of soft drinks (A case study of Limca Bottling Company).
Chapter one focuses on the introductory aspect of this work e.g. problems... Read More »
1.1 Background to the Study
Strategic Marketing is becoming more and more important for both the new and established companies due to the complex environmental dynamics and increasing global... Read More »
This research work aims was on Social Marketing Dimensions and Customer patronage of beer brands in Enugu North Local Government Area L.G.A. Four research questions and four hypotheses were formulated. The research adopted two theories... Read More »
The need to have standard hotels in Enugu Urban cannot be over-emphasized. This is because of the part they play in the socio-economic growth of the town.
They assist travelers coming into the city in the provision of comfort and... Read More »
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